11.2.24 - The real meaning of SEO


SEO is so easy, a fifth grader could do it - technically 




SEO is quite simply a set of rules, Google's playbook to getting to the top of their directory. Which of course is the most powerful digital billboard in existence.

So, if a fifth grader could do it, why does it cost so much? 

TIME - How much is your time worth?
Can you afford to learn the rules of SEO every month? 

Can you afford the trial and error it takes to find the sweet spot, only to have the rules change again and throw off your strategy?

Can you afford to vigilantly check for changes everyday?

Do you have contingencies for a next gen AI's contingencies?

Most folk just wing it, and suffer through inconsistent business until they can afford to hire an expert.



Luckily I love analytics, keyword research, and writing (the core behaviors needed to maintain SEO) 

Analogy 
Recently, I ran across a linked in post, illustrating the best analogy I've seen for an SEO foundation.

Students look for their own name on balloons in a classroom, but only have a limited time. Everyone fails. On the second try everyone picks up a balloon, reads it and finds the person to reunite them with their balloon. Everyone wins.

I'll adapt it to Google SEO.
Imagine 60,000 balloons with different business names all in a similar niche or industry.

People looking for a particular business name can throw 7 hooks on a fishing line into this sea of balloons, looking for the name they need. A spot light will narrow down a group based on 3 traits. 

What is the significance of 3 and 7?

The businesses that pay the sea of Google the most get their balloons magnetized.
Some balloons are optimized with larger lettering or more air to create a bigger target. Some balloons have distinctive features to be recognized easier. 

And likely the most effective method is for each seeker to catch what they catch and link up with a seeker to needing what they caught.

Possibly too literal. Allow me to break it down. Similar to the student scenario, the most effective and efficient SEO manner is called Organic SEO. 

Forget the analogy - give me the skinny
There are a few ways to implement Organic SEO, including backlinks and affiliate links. These links are crafted and cultivated via word of mouth or via your wallet. Even though it can be paid, it's still Organic as the monetary value is not paid to Google...like a bribe (Google PPC Ads). You know what happens with bribes, right? They never stop. 

Ads are a strategy for early days and the initial growth push, but if you're not planning on paying forever you need an organic SEO strategy to beef up your presence as time goes on.

Also if you get into a bidding war with your competitors, the only one making money is Google.

Strategy
So how do you get the most bang for your buck?

1. Define in no uncertain terms what you currently have
- Your service, how it works from start to finish.
- Your current customer, who you serve & why?
- What do you enjoy?
- What do you wish were better or more efficient? 
- What is your current overhead and profit margin per service?
- What is your best service or experience? Most profit? Most enjoyable? What do you want to sell more of?
2. Define a specific moment of success that you are seeking.
3. Be relentless. When speaking to staff, and supporting vendors, include your vision in every conversation. It can be small. Just keep it in their minds, and keep it positive. Have faith in yourself and take steps to get there. "2 months from x, I can feel it."
4. Enlist the folk that will get you there. Do I count myself as one of those supporting folk? The odds are good and I don't even know what you need yet. (Unless I told you about this in that conversation of course.)

I may not be able to solve you're direct problem. I will find someone who can. No harm in a conversation. I excell at hunting down solutions.
Could this be a service? Hmm, tell me what you think.  

What does any of this have to do with SEO? I'll say it again

Simple Emotional Optimization
Single Engineered Order
Search Engine Optimization

What rings true to you?







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