The Trouble of Transitioning

Taking over a business?




In the business context I mean. Though I suppose it is fair to note the parallels between the different transitions we face in life in general.

As I'm sure you've realized by now, life is messy. Business is messy.
To all the control freaks out there if you've chosen business as your calling - I'm sorry.

Kidding aside, there are things we can control and things we must accept. A messy marketing transition, while it may feel like a hassle at first, does not have to be.

The following challenges can affect any business change of ownership:

1. No one ever remembers everything you need.
2. Facebook and Google Verification are challenging.
3. The process of web hosting transitions vary. 
4. Your brand vision may vary wildly in contrast with your predecessor's which makes you lose some customers. 

How do you make the most of these challenges?
1. Go into every meeting with a guide sheet to changing business. I'd even go so far as to send a copy to your predecessor to fill out before the meeting.

2. Digital Marketing is that gift that keeps on giving or dries up and dies. It can be an asset if it's treated like one. Include the cost of social media management in your upkeep. Multiply the norm by 3 for transitions. Not for the product but the transition time ineffectivity (3-9 months) Though, the length of time depends on how resistant the market is to your new vision.

3. Web Hosting - aka the keys to your business' digital kingdom - can be one of the most crucial changes of ownership. Don't sign anything until you're sure you can take over or at least have contact with the existing web manager.

What if it's too late? Am I just SOL?
No. There are processes, but they take time. Working with a web manager is certainly preferable, especially if they already have access to that platform.
Even if they don't they likely have someone who does or can navigate the process for you.
The DIY option involves finding your host, filling out a form to prove ownership and waiting for a reply. 2-3 days between each pass on low maintenence sites can lead to months between a resolution, especially considering as the business owner you don't have time to drop everything and wait. But to each their own.

My experience:
I have worked with Bluehost, Simvoley, GoDaddy, Squarespace, Wix, Snapps, Nixiehost, Namesilo, & NameCheap. Domains & Hosting Transfers.
I can managed Facebook, Instagram, Linked In, TikTok, YouTube, and Google.

4. Brand Vision:
Once you have control, it's time to build your new vision, right? I think a lot of business owners should consider a pre-step to building of any kind. It can save a lot of heart ache to do a bit of existing brand research and ease the transition. What does this mean?
Get your existing customers involved!
New ownership survey: We want your opinion.
What do you like? What do you hate? We encourage you to stop by or purchase a sample of our new product service. 
Get the data first so it's not a gamble when it comes time to move forward.
If prices will increase it can also be considered a courtesy to let repeat subscribers know before they're billed. You'll keep more word of mouth than blindsided.

So this is the general knowledge of what I have commonly seen to be true in transitions. If you found this information useful, please share with a friend.

Thank you for following my entropic Journey.

Wish to have your own? 
Reach out to entropic Kat at 360-474-5103. Text Transition. Seriously text. I ignore calls without voicemail or text. So many bots. 

Comments

Post a Comment

Popular posts from this blog

5-25 - PSA - Delivery Driver Truth

Image
I wrote this because I think most people who order from delivery services have this general misconception that their drivers are getting some sort of guaranteed hourly.  Which is true in some states and specifically some city limits, but for folks in General Washington State this is not the case. My average is $3/hour after expenses.  Washington State DoorDash Customers: If you are not tipping, because your drivers often get lost, food is cold, or some other item is not up to your standards  Go get the food yourself  If you aren’t tipping cause you can’t afford it, and can’t go get it MAKE THE FOOD YOURSELF or order an extra item that you tip the driver with if they want it. Or support their social media or business if they provide you will details to do so.  And for damn sure in both cases you best rate them 5 stars if you don’t tip. Don’t block other paying opportunities that would help them make up the difference, because they value themselves more than you d...
Read more

May 21, 2025 - entropic Experiments #1 Sales Structure

Image
Math Rumination. Nothing in here should be taken literally.  Current prices as of 8/24/25 $500/week to $2000/week Depends on necessary tasks and resources required to accomplish them. No prices ever include ad buy.  Add $75/store visit to gather info and checkin. Covers vehicle care, human care, and 2h of support.  Affiliate Experiment Math Hello. Part of my entropic journey is realizing what my strengths are. And leveraging them over the challenges I face. This was created to motivate myself to go out and sell my services. One thing that is still out for debate as to helpful or harmful is my inability to ask someone I work with to do something I wouldn't do. Now I know I am not the greatest at sales, but I am decent at helping folk find solutions. The pieces I struggle with are taking a yes when I feel I haven't conveyed all the necessary details needed for the customer to make a desicion, but I am learning this little voice in the back of my head is not accounting for t...
Read more

eK - Navigating entropic Pulsations 18 Dec 24

12/18/24 I see entropy as the hub of all of my visions and what could be. It expands and collapses and expands and collapses. Not quite in a cycle at the same rythym but more of a house music pulse. This week's pulse has me in one helluva ride. However the glimpse I've gotten from the splash of the beat may be actual progress, some traction this time. Seriously the fastest I have ever experienced burnout. Real bad needing to sleep forever burnout, which coukd also be ADHD task paralysis - it's hard to know when you're a quite person.  But I'll tell ya, the only things that shook me loose from the spiral were watching ADHD advice videos on YouTube. Tangible references of information to clock the systems and break the thought cycles. However, coming out on the other side has left me with an overwhelming sense of that job I was in is going to kill me if I let it. A fulfillment center is no joke. Hell a warehouse ain't much better. Do the floors have to hurt that mu...
Read more