January 25 - Airship Fall to Soar
THANK YOU
I appreciate those who find this blog and comment feedback.
AIRSHIP ANALOGY
Most of this experience feels like I was trying to build a plan (air ship) next to a cliff. I was trying to get the frame & design in hand before involving other people like early customers. But unfortunately through a series of mishaps I have fallen off the cliff. With the pieces of the plane falling behind me. I had a near miss with the engine almost taking me out, and now all that's left is to build enough of the engine to start mid fall and skitter away from the ravine.
Writing this blog, and being this honest, is akin to seeing my potential customers on the ground next to the ravine seeing my sorry excuse for an airplane nearly kill me get it started and touch down nearby to offer a ride. Do you get to see a demonstration of pulling such a display of confidence from the other choices? Some sure, but not quite to this extent.
When I offer advice, you know now that I have lived experience. I am walking the walk. And I will continue to break things and get stuck and lost on purpose so I know how to get out of them and move forward.
Observation: Other coaches have put a lot of time and money into their website and brand. So have I, and chose to get rid of it cause it was a money sucker. I could build a hubspot, but it’s a time sucker or I’m too picky.
Other coaches say they understand your troubles and offer advice in a well polished blog (likely written by AI) I use AI for ideas on what folk want to know in various areas of life. I answer with life experience. I get personal in an unpolished way, because more and more professionally written articles are getting ignored or look exactly the same which calls into question authenticity. If nothing else, I am a genuine fly by the seat of my pants, resilient, borderline arrogant human being. AI does not write for me…at least not for my personal articles. I have found clients prefer the polished language.
But seriously typos bug the crap out of me. If you find one or 190 let me know please. The lowercase entropic is not a typo. It is important to have a humble reminder.
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8/24/25
I’ve been broke before and found a way to fulfill responsibilities and get back in the seat of this plane. But this time it’s going down. Ironically exactly when my business license auto renewed which took out the funds needed to pay a debt. I keep feeling like I’m running out of the willpower needed to keep going in the face of failure after failure. I apply for a job and get rejected and then go out and get a client with that incredulous anger. Like why is it so damn difficult to get a job when I actually want to provide a good return on investment for a guaranteed paycheck. I just can’t work physically as long as everyone else. I can’t give 100% of my soul to the job. So apparently that means I’m a worthless human and this capitalistic economy and administration has no use for people like me? WELL FUCK THEM - Shadowbringers starts playing in my head on cue when I reach this moment. Music is a good mindset anchor.
Self harm trigger warning, skip to next paragraph.
I literally don’t have any idea how this airship contraption is going to turn out. I have more of an idea how my business is capable of turning into, the brand around it and the operation, but finding my personal wellbeing to be able to have the fuel necessary to make it keeps flipping between near suicidal survival mode (don’t worry I do have a system it’s not actually an option) and forging a damn way through 6 foot concrete. Like pure determination. And the f’in dry tone fed up collections lady calling for the $60 I don’t physically have right now may get bulldozed with that f you determination, which isn’t fair. But also making me out as a dead beat who isn’t willing to pay because I won’t beg my parents for money when they have done so much and are spread so thin already because of me. That isn’t fair either. While it is stupid to tell this person to take her judgements and shove them where the sun don’t shine, I have found this raw determination is powerful and when fighting against something I can sort of launch myself into progress. Because it is not ok to tell a person who is just trying to execute their job, that the anxiety she has created with her shame tactics may lead to unhelpful consequences such as self harm as there is no escape from this economic hell.
Trigger warning end
So I have 2 options succumb to hell or rise up like a volcano. Which may burn everything in its path. The real issues to chew on are:
1) Knowledge a lil bit, an IT degree would be nice, but I can’t support myself and I think mom is at her limit. Or at least I feel too guilty to continue letting her deal with this amount of financial stress alone.
The points I have a bit more control over to chew on are:
2) Energy: system creation to further my brand and package small
3) Debt & Business Mindset shift: financial education- maybe a knowledge / consult trade with an accountant or financial advisor.
8/25 entropic Koach update - still gathering data, but this may be morphed into my Brand Viability Package. I chose SEO, despite the AI an economy challenges and I’m sticking with it. It is so important to stick with a brand and keep it cohesive.
1/6/25
So for all you fellow bulls on train tracks here's a methodology that may help you save some time.
This may end up being my core methodology for entropic Koach
1. Observation
2. Intention
3. Execution
4. Repetition
Overall, you need iterations, data, and action. That's what it really comes down to. Data and action on repeat.
Anything in life - keep doing the same thing and expecting a different result only leads to misery. So, all those folks out there telling you consistency is the key only have it half right.
Now I think this is fairly good broad place to start.
Which is another reason, I've decided all of my videos and mediums of communication for my brand will show the iterations, well I guess that could get confusing. So how about this.
The Intention is to show the thought process. The excecution is to show the action taken on the most recent Intention so that you can visually see the repetition in action. You follow?
Let me know in the comments what you think of this code.
Intent of this blog is to be transparent. I know, going through the first handful of postings and likely this one too is not fun to read. It's a lot - in a scattered mindset form.
My solution to this bad at articulation problem is to get better.
LOL
Like so many managers advice...I don't care how just get better...that's cause they don't know how either - they're just faking it til they make it.
Which is a valid way forward for yourself, not so good when it's your job to support others though.
But in all seriousness. The articulation of these long form posts shoukd begin to have a method to the madness as I hammer out my entropic Principles and Core Methodology by using some of the free resources for coaches & marketing.
It took me a bit to accept the sinking feeling that marketing for coaching is just different than other over the phone sales and marketing.
And the course I gained most of my marketing knowledge from was of the latter kind.
It sort of feels like purchasing a gym membership when I live next to a park when all I want to do is run.
Really the only overlap with homeservices and coaching type marketing is the branding and social media. A website is a pain in the *** to maintain and update, let alone build out for coaches. The different pages you have to build out to walk each potential type of customer looking for a certain type of coach through the slides.... Slides (observation) Slides could be used instead of a website. And Google is free. No hosting...oooh.
While having a personalized domain that is easy to remember is nice. I'm not sure it's actually worth it at this point. At least not for a relatively new brand - especially when I haven't been consistent - in fact it can be quite expensive.
Really that's my main concern when I'm building my brand and company - cost. How much does it cost the client to use my services? If the website costs $500/mo in my time to maintain it and I only have capacity for 2 clients on top of maintaining my own brand can I actually afford a team? Hell, can I afford to sell more packages? Passing the monetary cost onto the client would add $250 each. And that just seems nuts.
Not to mention the cost in time.
Now if I run a marketing agency for one specific niche and take all the virtual processes off their hands for $500/mo and complete work in batches, sure that has some validity. (8/25 note: this is way too small a number. My new min. Is $500/week or set of tasks for a single SEO focus)
My issue is I barely know my brand and all the work that went into it. How the hell do I sell a branding service when I'm this new and my brand is pretty much about chaos. (8/25: agreed, I need to lead by example & the entropic Koach product is a future program I would like to create, but I need test pilots to build it. Looking for 5 test pilots for 95% off a $5000 wantrapreneur mindset shift - preferably before quitting your job. Linktr.ee/WebWrangler)
I'll save you the turmoil I went thru to find the answer. I'd need probably $45k to hire folk to take care of my brand so I could support someone else's x10.
Ultimately what I came up with at the end of the day was I just don't have the capacity to begin at the end of my ambitions.
What's that saying, "learn to think big or you'll stay small"? I think Celine Dion said that.
I think I need an alternative. ADD and maybe more NeuroDivergent folk may appreciate this nugget.
"I need to learn to practice small, so I can earn the right to think big."
Now this is kind of what I was trying to do in the first place. Start and run a business. Manage the books
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